Established in 1926 in Florence, Italy where the products are still made, Proraso has loyally served generations of well-groomed men.
Today it enjoys the reputation as Italy's most venerable barber shop shaving brand.
Proraso has guarded its secret formula based on Eucalyptus Oil in a way that only a small family owned Italian business can, the recipe has been passed down from one generation to the next.
Established in 1926 in Florence, Italy where the products are still made, Proraso has loyally served generations of well-groomed men. 
